Build a booking page that converts

Nine changes that move a booking page from 12% to 34% conversion.

The nine changes

1. Lead with a photo of the space or a portrait of the pro.
2. Show real service prices — never "call for pricing".
3. Group services under three tabs at most.
4. Preselect the most popular service.
5. Show the next three available slots inline.
6. Ask for the phone before the email.
7. Show real reviews below the fold.
8. Add a clear cancellation policy.
9. Load in under 1.5 seconds.

Measure it

Watch conversion for two weeks before and two weeks after. Keep the winners.