How to reduce no-shows by 72% in 30 days

Deposits, SMS reminders, and cancellation policies that work.

Why this matters

Service businesses lose real revenue to no-shows — often 10 to 20% of scheduled visits. Small operational changes recover most of it.

The playbook

1. Turn on card-on-file deposits for high-value services.
2. Send a 24-hour and 2-hour SMS reminder cascade.
3. Publish a clear cancellation policy — 24-hour notice, deposit forfeited on late cancel or no-show.

What to do this week

• Enable deposits in BookerSuite settings.
• Turn on the two-touch SMS cascade.
• Update your booking page policy copy.

Summary

Most no-shows are habit, not intent. A card on file and a clear reminder fix it.